Expert Copywriting & Strategic Marketing
For the Veterinary and
Pet Care Industry
Let Me Write the Words So You Can Focus On
Everything Else
As a dedicated business owner in the pet care industry, you understand the significance of establishing an online presence.
But finding time to market and promote your business has been challenging.
Because here's the thing... You're busy.
We get it, you'd much rather spend your valuable time with family, friends, and the animals that inspired your business to begin with.
In our modern world, social media and online platforms have not only become the center of communication and connection but
✨ where words create impact. ✨
Using these tools isn't an option; it's essential to ensure the continued success of your pet care business.
So why should you consider a copywriter for your pet care business?
In this industry, it's become very clear that:
🐾 Owners are widely accepting their fur babies as family.
🐾 Pet parents are more willing to spend money on their fur-kids.
🐾 Healthy diets and lifestyle changes are becoming more of a priority for their pets.
🐾 There is a lot of information and opinions online, making it harder for owners to find reliable and accurate information.
I'm sure you're wondering... “What does this have to do with me and my business?”
For starters, making your mark with a high Google rating for your product or service is a great first step. Since the competition in the pet care industry is growing, setting yourself apart has never been more crucial.
Teaming up with a knowledgeable copywriter with experience in marketing and the veterinary industry (and who has your business goals as top priority) is what you need to stand out.
And because effective content marketing is about connection, not just content.
That’s Where I Come In.
Copywriting that speaks to your target audience.
Formatting to engage skim readers.
SEO (Search Engine Optimization) so you can easily be found online.
Editing so you can be stress-free with error-free work.
Content Strategy to boost your business.
Royalty Free Images (if needed)
Working With Me Offers You:
Attracts new clients.
Creates long lasting and trusting relationships with your audience.
Transforms your products and services into must-haves.
Separates you from your competitors.
Lets your voice shine through your personalized marketing approach.
Boosts your websites Google rankings.
Effective Copy:
— How It Works —
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Step 1
In our 20 minute chat, we'll connect to discuss your copywriting needs and see if we're a good fit for each other. I'll then forward you a proposal outlining my recommendations.
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Step 2
Are we a great fit? Fantastic! Sign your contract and send 50% of your invoice payment.
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Step 3
Have a glass of wine, take a cat nap, (or focus on other tasks,) while I get to work making your copy dreams come true.
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Step 4
I’ll email you the projects first draft along with an invoice for the remaining 50% of your balance. This includes two rounds of edits to work out any kinks.
About Me
Hey there! I’m Kasey West, a freelance Veterinary Medicine / Pet Care Copywriter, animal lover, and bookworm. I’ve cleaned my fair share of kennels, progressed to Veterinary Assistant, Customer Service Representative, and eventually, Supervisor, so I know all things cats and dogs.
I’ve seen firsthand the lack of accurate information online, and it’s driven me to do more. My love of animals and passion for the written word collided like a cat into a laser pointer and was channeled into copywriting. I aim to advocate for their well-being and support incredibly hard-working veterinary staff and business owners who want to make a paws-itive impact.
Educating pet parents is so very important. We can guide them toward reputable products on the market to increase their pets’ quality of life. They want to do right by their fur babies, but typically aren’t sure where to start.
How am I different from other copywriters? Grabbing the attention of a busy veterinary professional or even a devoted pet parent can be challenging. Unlike most copywriters, I have over 15 years of experience in the veterinary field, which means I know your audience.
Your business goals are my top priority. With my knowledge, your vision, and copy that captivates, I give your content a voice. If you’re in the pet care business, have a product that’s the “cat’s pajamas,” and want to grow your sales while making a difference in an animal’s life, then let’s work together! I’m here to support you, and with persuasive copy, we’ll get you where you want to go.
But don’t just take my word for it. Click here to see what my fur-kids have to say. And let me tell you, these guys have taught me to be significantly more patient, understanding, and adaptable no matter what’s thrown my way.
Your Voice
•
My Words
•
Copy That Captivates
•
Your Voice
•
My Words
•
Copy That Captivates
•
Your Voice • My Words • Copy That Captivates • Your Voice • My Words • Copy That Captivates •
— Bundles —
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$1400 → $1250
◆ Two Emails
◆ Two Newsletters
◆ Four Social Posts/Ads
◆ Four SEO Blogs -
$2500 → $2000
◆ SEO Website Audit
◆ SEO Website Makeover
◆ Four SEO Blogs
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$1750 → $1500
◆ Five SEO Blogs
◆ Five Newsletters
◆ Five Social Posts/Ads -
$1700 → $1500
◆ 7 Email Sequences
◆ Sales Page
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~ 1,000 to 1,500 Words ~
Spend less on paid ads by publishing consistent SEO (Search Engine Optimized) blogs to give your business more online authority and increase searchability.
Communicate to your audience what your business is about and urge them to take action in the form of a purchase, subscription, etc.
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~ Up to 200 Words ~
Highlight the benefits and unique features of your products and services with compelling descriptions. They’re often the last stop a visitor makes before clicking the “add to cart” button. This is your last impression which makes product descriptions a critical component in guiding them to the finish line to make that sale.
Did you know…
87% of consumers find that product content is crucial when deciding to buy.
Cart abandonment rates are about 70%!
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~ 800 to 1,000 Words ~
SEO (Search Engine Optimized) Website Copy will help your business show up and rank higher on Google. Designed to grab and keep your audience's attention. Inform, build trust, and inspire readers to take action.
*Inquire for pricing on single page websites*
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~ Up to 350 Words ~
Using one of the most powerful digital marketing tools, you can keep your current customers “in the know” while getting your name out there and generating new leads. Share out valuable content and current promotions straight to their inboxes.
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~ 1 Catchy Headline and Up to 200 Words ~
When your social media posts strike an emotional chord with your audience, the results can lead to significantly increasing customer engagement, audience expansion, and higher sales.
Add Canva Graphics reflecting your brand kit = $50 per post
— A La Carte —
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~ 1,200 to 4,000 Words ~
Sales pages use “direct response copy” making your reader act now. By anticipating your customers pain points, providing social proof, and heading off any objections, we will wrap things up with a clear CTA (call to action) to promote your product or service.
*Prices may vary pending on CTA. The higher the price tag, the more time and effort I will need to invest, showcasing that it’s worth every penny!
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~ 500 to 1,000 Words ~
Capture leads for future marketing purposes and create conversions to make a sale with a persuasive landing page.
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~ 5 Email Minimum ~
~ Up to 200 Words Per Email ~
Nurture the relationship with your customers to increase the value of your products & services while providing them high quality information and boost sales. Our goal is a 20% open rate but studies show that Email Copy between 50 to 100 words typically results in response rates over 50%
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~ $300 for 1,000+ Words Delivered via Google Doc ~
~ $550 for 1,000+ Words AND Canva Design ~
Opt-ins are powerful tools to grow your email list. E-books, quizzes, how-to guides, checklists, you name it!
Let's give your target audience something of value to establish trust. Ensuring that they keep choosing you for their needs.
I can tell you’re a person who wants to get things done. (Me too.)
Fill in this short form so I can learn about your business, project, and budget.
If I think I’m the right copywriter for you, we’ll arrange a call so we can discuss your project. If not, I’ll do my best to recommend another professional for your needs.
Looking forward to hearing from you. I’ll respond within 1 to 2 business days!
Get In Touch
copywithkasey@gmail.com
“So God created the great creatures of the sea and every living thing with which the water teems, and that moves about in it, according to their kinds, and every winged bird according to its kind. And God saw that it was good.”
— Genesis 1:21
