Let’s unpack some questions.

  • Copy is literally all around you! That funny commercial you actually enjoy, the compelling ad in your Instagram or Facebook feed, emails from your favorite brand, the posters you always see at the bus stop and in the subway – these are just a few examples of “copy.” Once you know what it is, you begin to realize that it’s nearly impossible to go through your day without running into copy.

    But don’t confuse copy with content. The main goal of content writing is to inform or entertain the reader, but copy does more than that. Copywriting’s main goal is to compel the reader to take a desired action; it is persuasive. Excellent copywriting delivers the value of content with the added edge of persuasion. Copywriting is a subtle art that blends research, and marketing strategy with impactful writing, creativity, and often humor. It takes a skilled professional to produce quality copy.

  • You may be thinking, “Do I actually need a copywriter?” You may even be considering writing your own copy. Let’s be real: Do you really want to do that to yourself? You’re a busy business owner with so much on your plate already.

    Successful businesses are not usually built on the back of one individual. As a business owner, you know the value of a dynamic team working together. You know the miracles that can be accomplished through cooperation and collaboration. So why should you carry the burden of copywriting, or worse, neglect your business’s copy altogether?

    All of the highest performing businesses and brands employ professional copywriters, and rightfully so. There are so many reasons why your business will flourish from investing in a copywriter. From increasing your sales, to expanding your audience, to fully realizing your brand vision, and scaling your business beyond what you could have ever imagined. A copywriter can accomplish all of this and more. A copywriter is often the essential component in taking a brand and business’s performance from good to sensational.

    And let’s not forget about you: There’s your business, and then there’s your life. You didn’t painstakingly build a business so that it could own you. You’re already super busy and deserve some time to spend doing what you love with the people you love.

    Business owners at the top of the game know the value of outsourcing tasks. So why wait? Hiring a copywriter is a win-win for your business and your personal life, and an investment you won’t regret.

  • You’ve probably seen people in business and tech talking about SEO online. If it’s previously gone way over your head, don’t be intimated. SEO simply stands for “Search Engine Optimization.” Okay, maybe that sounds even more complicated, but it’s really not! SEO is all about making sure that your business is easy to find online. If your business is search engine optimized, it means it should be one of the first results in Google, Bing, DuckDuckGo, etc.

    So how do you improve SEO? With an expert copywriter, of course! Quality copywriters use SEO analytics and the power of words to outperform your competition and pull your business’s website to the top of the list. Now that you know about SEO, you can hire a copywriter and never worry about it again! With the right copywriter on your team, you can sit back, relax, and leave worrying about SEO to a dedicated professional.

  • Our discovery call is totally complimentary! This is our chance to connect, get to know each other, and see if we’ll be a great fit for future success. We’ll have 15 to 30 minutes to talk all about your business, your goals, and how I can use my skill set to best help you.

    I value your time and business. If we decide to move forward with working together, I know you’ll be thrilled with the results. The least I can do is offer a free call to get the ball rolling– I’m confident you won’t be disappointed.

  • Where do we even begin? It’s been all the rage lately and has a number of businesses thinking that they can generate their ad copy without the human touch. And that’s exactly the problem.

    AI is majorly generic; it doesn’t standout and it doesn’t compel. It struggles to convey a unique and consistent brand voice. If you want to outperform your competition, AI is definitely not the way to go. As people get more and more acquainted with AI, they’re better able to detect it, and it usually puts them off. They can tell that it lacks human emotion and often produces writing without subtlety or nuance. While it can produce content easily, it lacks the essential and incisive wit of copy. Many times it just comes across as awkward, like a joke that falls completely flat.

    And as if that’s not enough, AI is both rife with misinformation and plagiarism. Sure, it can produce content, but at what price? Copy can make or break your business goals. Are you really going to trust a robot with your precious ad copy?

  • You scratch my back, I’ll scratch yours! 🐾

    I’m excited to offer a referral program that’s a sweet deal for both of us: When you recommend me to someone and they become a client, I’ll reach out to you with $100.00 as a gift. Please don’t forget to tell them to mention you as a reference! It’s my way of saying thank you for connecting me with another business I can help.

    Besides, who doesn’t love a good back scratch? 🐶

  • The customized copywriting package of your dreams is absolutely achievable.

    While we offer services à la carte, we realize that your bigger business goals will require bigger plans. Packages are a great option if you need multiple types of copy or copy on a consistent basis and you want to save time and money. Reach out to me with your goals and we can tailor a package to meet your exact needs!