Boost Your Business with Blogs
Table of Contents:
How Can Blogs Boost Your Business?
Grow Your Audience
Engage Your Current Audience
Establish Authority and Credibility
When you think of a blog, what comes to mind? A travel blogger sharing adventures from all over the world or a food blogger who shares their life story before getting to the recipe at the end of the page? What you might not know is these bloggers use strategies to get their blog to rank at the top of Google, when you search specific topics like hostels in Costa Rica or easy sheet pan dinners. The way they write these blogs increases their Google ranking and makes their blog more visible to you when you search to satisfy your wanderlust or figure out your weeknight meal.
These same strategies can be used to increase businesses ranking on search engines to become more visible and increase organic website traffic. Strategically using Search Engine Optimization (SEO) through blogging is what’s behind how businesses rank in search engines. In other words, quality SEO blog strategies position your website to be the answer to questions for potential customers. Companies that blog receive 55% more traffic than companies that don’t.
— How Can Blogs Boost Your Business? —
It’s no secret that having a strong online presence is essential for businesses today. Consumers are bombarded with choices at every turn, which makes them discerning and astute about where they spend their money. 68% of consumers spend time reading about brands they have an interest in before they purchase from them. Establishing a strong online presence using high-quality blogs that offer value to establish a strong online presence helps brands stand out in an oversaturated market.
Understanding the benefits of blogging for SEO can provide reassurance and confidence in your marketing strategy. Keep reading to learn about the benefits of blogging and some tips to write blogs for SEO to increase organic website traffic.
— SEO Blogs Grow Your Audience —
To expand your customer base, you need to have several strategies to connect with your ideal customer. Generating organic traffic to your website is the best way to expand your reach, and strategically using SEO through blogs is one of the most effective ways to make your website more visible.
When a potential customer clicks on your blog after a search for information, a specific product, or an answer to a question, they enter your online space. This boosts your SEO and engages people with your brand or business.
Think about it - before your website popped up after their search, they were unaware of what you had to offer. Now when they see your website towards the top of the page, you have the opportunity to inspire them to consider your product or service.
People are constantly using Google and other search engines as a way to find answers to their problems. Think about the last search you made - was it for a recipe, a beauty product, or a home maintenance service? Now think about what people might search for that your business could be the answer for.
If you ranked higher on their search results page, they would shift from being someone who doesn’t know about your business to a new lead to engage and nurture through high-quality content they can find on your website. This is the power of SEO blogging - reaching your ideal customer on their terms and in their time of need.
Consistent blogging supported with SEO strategies can increase organic traffic in as little as a few months. Now more than ever, consumers want to feel connected to brands and businesses before they invest. Blogs are a way to provide high-quality content that is personalized and relevant to an ideal customer base. It’s no wonder companies who blog generate 67% more leads than companies that don’t.
Speaking of generating leads, blogs help generate interest so people are better positioned to act. Growing an email list is an integral part of any marketing funnel. Blogs designed to compel readers to act have a call to action (CTA) embedded. When your CTA compels people to sign up for an email list, your email list grows.
Blogs designed to compel readers to act have a call to action (CTA) embedded. When your CTA compels people to sign up for an email list, your email list grows and you have more opportunities to engage with them, which turns leads into loyal customers.
— SEO Blogs Engage Your Current Audience —
Blogs generate organic traffic to grow a customer base and generate more leads, and they’re also powerful tools for engaging with your current audience. Providing consistent value to your audience through engaging and relevant blogs keeps your ideal customer coming back to your website and other channels of connection again and again.
One particularly effective strategy is to use a blog as a theme to be used across other channels, such as social media and email lists, for a short period of time. Telling your company’s story and finding ways to bring your vision and mission to life through blogs develops trust with your ideal customer base. They’ll be more ready to receive any new offers or initiatives you may have in your pipeline.
Engagement from your customers and audience gives insight into how your services or products might solve more of their problems. Comments on blog posts are valuable information about the community surrounding your business. By creating a loyal community around your company’s brand through content such as blogs, you foster a sense of belonging and connection that compounds over time and contributes to the rich SEO catalog on your website.
— How Do Blogs Establish Authority and Credibility? —
Establishing trust and authority with both potential and current audiences is essential for the sustainability and growth of any company. While many marketing strategies can contribute to customers truly trusting a brand, blogging still weighs in as one of the highest in terms of return on investment. Blogging boosts business by establishing authority in a few different ways. Blogs can:
Establish yourself as an expert in your industry by publishing relevant, high-quality content.
Help you consistently show up in their inbox with links to blog posts so they return to your website again and again.
Provide value to your audience consistently to build trust and credibility.
Help you remain relevant with thought-provoking and engaging content that develops relationships with other experts in your industry.
Ensure you stay current and informed in your industry so you remain the expert in an ever-changing world.
The benefits of blogging with SEO strategies continue to be widely researched and accepted as a highly effective strategy in today’s changing landscape. Adding blogging as an intentional part of your marketing funnel can profoundly affect growing your audience, generating new leads, and increasing your organic website traffic. Staying relevant and engaged with your current audience of ideal customers can be achieved by providing valuable content through consistent blogs that build a community of trust, authority, and credibility around your brand.
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