Boost Your Business with Blogs
Table of Contents:
How Can Blogs Boost Your Business?
Grow Your Audience
Engage Your Current Audience
Establish Authority and Credibility
When you think of a blog, what comes to mind? A travel blogger sharing adventures from all over the world? Or a food blogger who shares their life story before getting to the recipe at the end of the page?
What might be surprising is that these bloggers are using strategies to get their content ranking at the top of Google when you search for specific topics, such as hostels in Costa Rica or easy sheet pan dinners. The way they write these blogs increases their Google, making their blog more visible when you search to satisfy your wanderlust or figure out your weeknight meal.
These same strategies can be used to increase your business's ranking on search engines to become more visible—and, in turn, increase organic website traffic. Bottom line? Strategically using Search Engine Optimization (SEO) blogs is how businesses pop up in the first 5-10 listings on Google. In other words, quality SEO blog strategies position your website to be the answer to your target audience’s questions.
Fun fact: companies that blog receive 55% more traffic than companies that don’t.
How Can Blogs Boost Your Business?
It’s no secret that having a strong online presence is necessary for businesses today. Consumers are bombarded with choices at every turn, which makes them discerning and astute about where they spend their money.
68% of consumers spend time reading about brands they’re interested in before they purchase from them. Establishing a strong online presence using high-quality blogs that offer value to the readers is how brands stand out in a seemingly oversaturated market.
Understanding the benefits of blogging for SEO purposes can provide reassurance and confidence in your marketing strategy, so let’s get into it.
SEO Blogs Grow Your Audience
To expand your customer base, you need to have several strategies that connect with your ideal customer. Generating organic traffic to your website is the best way to expand your reach, and using SEO blogs to do so is one of the most effective.
When a potential customer clicks on your blog while searching for information, a specific product, or an answer to a question, they enter your online space. This boosts your SEO and engages people with your brand or business.
Think about it — before your website popped up, they were unaware of what you had to offer. (And if we’re being honest, probably unaware you even existed.) Now, when they see your website at the top of their Google search results, you have the opportunity to inspire and encourage them to try your product or service.
People are constantly using Google and other search engines to find answers to their problems. Think about the last search you made… Was it for a recipe, a beauty product, or a home maintenance service? Now think about what people might be searching for where YOUR business is the answer.
If you ranked higher on their search results page, they would shift from being someone who doesn’t know about your business to a new lead. This is the power of SEO blogging. Reaching your ideal customer on their terms and in their time of need.
Consistent blogging supported with SEO strategies can increase organic traffic in as little as a few months. Now more than ever, consumers want to feel connected to brands and businesses before they invest. Blogs are a way to provide high-quality content that’s personalized and relevant to your ideal customer. (It’s no wonder companies who blog generate 67% more leads than companies that don’t.)
Speaking of generating leads, blogs help generate interest so people are better positioned to act. Growing an email list is an integral part of any marketing funnel, and blogs are designed to compel readers to take action through a CTA (call to action). So, take advantage of your blog's CTA to encourage your readers to sign up for your emails and watch your subscriber list grow.
SEO Blogs Engage Your Current Audience
Blogs generate organic traffic to grow a customer base and generate more leads, but they’re also powerful tools for engaging with your current audience. Providing consistent value to your existing customers and clients keeps them coming back to your website and other channels of connection again and again.
One particularly effective strategy is using a blog as a “theme” for a short period of time. Use the copy in your blogs to create content across your other channels, such as social media posts and your weekly email to subscribers. Telling your company’s story while bringing your vision and mission to life through blogs develops trust with your existing AND potential customers. This means they’ll be more ready to receive any new offers or initiatives you may have in your pipeline.
Customer engagement is also very valuable. When they leave comments about how your product or service helped solve their problem, you’re creating a loyal community surrounding your business. This fosters a sense of belonging and connection that compounds over time and contributes to the rich SEO catalog on your website.
How Do Blogs Establish Authority and Credibility?
Establishing trust and authority with both current and potential customers is essential for the sustainability and growth of any company. While many marketing strategies can contribute to customers truly trusting a brand, blogging still weighs in as one of the highest in terms of ROI (return on investment). Blogging boosts business by establishing authority in a few different ways.
Blogs can:
Establish yourself as an expert in your industry.
Help you consistently show up in their inbox by linking new blog posts so they return to your website again and again.
Provide value to your audience consistently to nurture trust and build credibility.
Help you remain relevant with thought-provoking content that develops relationships with other experts in your industry.
Ensure you stay current and informed in your field or online space so you remain the expert in an ever-changing world.
The benefits of using SEO blogs continue to be widely researched and accepted as a highly effective strategy in today’s changing landscape. Adding blogs as an intentional part of your marketing funnel can profoundly affect growing your audience, generating new leads, and increasing your organic website traffic.
Ready to learn more, or are you ready to take action?
Talk soon 😊