The Power of Compelling Copy

And Why it’s Essential for Your Business

Table of Contents:

  1. You May Have Heard About Copywriting

  2. Why It’s Important to Connect & Build Trust

  3. Scannable Content Tips and Tricks

  4. 5 Types of Copywriting: Which Ones Will You Use?

  5. What Every Business Owner Should Know

You May Have Heard of Copywriting

And no, not a copyright 😅. So, what is copywriting exactly? Why does it matter for your business?

Copywriting is essential to every business that invests in digital marketing for their brand. It’s written content that inspires your target audience to take action NOW.

The point of copywriting is to find your customers' wants & needs and evoke enough emotion in your products/services to lead them to a sale. It’s the complete opposite of the formal essay writing you learned in school, but instead, it’s more conversational. Picture it like a conversation you’re having with one of your besties. Copywriting is persuasive and engaging written content. It’s beneficial when it comes to bringing organic traffic to your online platforms.

Have you ever seen an ad that had you thinking, “Omg, I can’t live without this! 🤯 I NEED it.” That’s copywriting.

Why It’s Important to Connect & Build Trust

The first step is figuring out who your ideal customer is.
What problem do they have?
How can your product/service solve it?

Let’s say you’re a skincare brand, and your customers are struggling with acne. There are thousands of products like yours, so how does your brand stand out? Showcase how your brand is the ONLY answer to getting that clear, glowy, and moisturized skin they’ve wanted for years.

In a nutshell? Copywriting is about YOUR customers, building trust, and creating an emotional connection with them. That’s what turns into sales.

Did you know? You can improve your existing conversion rate by 113% or more with the power of good copy.

Scannable Content Tips and Tricks

Now that you know who your target audience is and have a strategy to connect with them, you have to make your content compelling enough for them to want to read it. This means coming up with creative headlines that are eye-catching and stand out. Your headlines tell your readers what your copy is about. It determines whether they continue reading.

Now, don’t forget that your copy has to be scannable by your readers. Why? Because if it looks like big chunks of boring text, they’ll click out faster than a millennial avoiding a phone call.

Copy has to be written under the assumption that every word will be read. However, marketers understand that people just don’t have time for all that. Most will scan the page to quickly catch the most important information.

So, how can we make sure they see it? Optimize.
➡️ Add emojis
• Bullet points
1. Lists
”Quotes”
📈 Statistics
Photos ——>

Don’t forget to add color, bold, italicize, underline, and b r e a k up your paragraphs into sections.

It’s important to write your content for two types of readers: the researchers and the skimmers. And don’t forget to add your call to action (CTA) at the end of your copy. 

“The more your copy sounds like a real conversation, the more engaging it will be.” – David Garfinkel

4 Types of Copy: Which Ones Will You Use?

Don’t get it twisted, there are A LOT more than four types of copy. While all forms are meant to engage and spark interest, there’s a time to use each one based on your goals. Here are a few examples:

💥 Blogs: Long-form copy that’s posted on your website a few times a month (at least) to bring in organic traffic. Use blogs to your advantage to inform your readers about a specific topic and inspire them to take action with your CTA. (This could look like “Buy Now,” “Sign Up,” “Join The Waitlist,” etc.)

💥 Website Copy: It’s exactly as it sounds! The words on your website. This can be anywhere from headlines, paragraphs, and CTA’s. Your website copy is an opportunity to get in front of potential customers, make a connection, and RELATE.

💥 Email Sequences: A bundle of emails that get sent out within a certain time. These are SUCH a great way to inform your subscribers about promotions, sales, discounts, and offers. The goal is to have a high open rate, resulting in sales. 

💥 Product Descriptions: Convincing descriptions tell your audience about the benefits, features, and/or key ingredients of your product. Tell them why they want (no, NEED) to buy your product.

What Every Business Owner Should Know

Every business needs copy to resonate, influence, and motivate. And in today’s digital world, online advertising is ESSENTIAL. A whopping 96% of Google’s revenue comes from Google Ads.

Collaborating with a copywriter means paying one flat fee per project (resulting in UH-mazing copy) to promote your brand. And it’ll continue to bring in more organic traffic long after it’s published.

The goal in every form of copy is to make your brand an authority in your industry, and encouraging your target audience to take action. This can look like buying your product, following you on Instagram, or subscribing to your email list. Great copy doesn’t miss out on the chance to get the message across to your customers.