The Power of Compelling Copy

And Why it’s Essential for Your Business

Table of Contents:

  1. You May Have Heard About Copywriting

  2. Why It’s Important to Connect & Build Trust

  3. Scannable Content Tips and Tricks

  4. 5 Types of Copywriting: Which Ones Will You Use?

  5. What Every CEO Should Know

— You May Have Heard About Copywriting —

And no, not a copyright. So what is copywriting exactly? Why does it matter for your business? Copywriting is essential to every business that invests in digital marketing for their brand. It is written content that inspires your target audience to take action NOW.

The point of copywriting is to find your customers' wants and evoke enough emotion in your products/services to lead them to a sale. It’s the complete opposite of the formal essay writing that you’re used to in school but instead, more conversational. Picture it as a conversation that you’re having with one of your besties. Copywriting is persuasive and engaging written content. It’s beneficial when it comes to bringing organic traffic to your online platforms. 


Have you ever seen an online ad that has you thinking “I can’t live without this product. 🤯 I NEED to buy it NOW!” That is copywriting.

— Why It’s Important to Connect & Build Trust —

The first step you need to take is figuring out who your ideal customers are. What problem do they have, and how can your products/services solve it?

For example, you’re a skincare brand, and your customers are struggling with bad acne. There are thousands of products like yours, but how does your brand stand out? Show your customers that your brand is the ONLY ANSWER to getting that clear, glowy, and moisturized skin that they have been looking for.

Copywriting is all about YOUR customers and creating an emotional connection with them. Effective copywriting builds trust with your customers, and it also brings you SALES. You can improve your existing conversion rate by 113%, or even more, with the power of good copy. Relating to your customers leads you to a sale, but copywriting is much more than written content. The tiniest of details are important in your writing and remembering when to add in keywords.

— Why It’s Important to Connect & Build Trust —

The first step you need to take is figuring out who your ideal customers are. What problem do they have, and how can your products/services solve it?

For example, you’re a skincare brand, and your customers are struggling with bad acne. There are thousands of products like yours, but how does your brand stand out? Show your customers that your brand is the ONLY ANSWER to getting that clear, glowy, and moisturized skin that they have been looking for.

Copywriting is all about YOUR customers and creating an emotional connection with them. Effective copywriting builds trust with your customers, and it also brings you SALES. You can improve your existing conversion rate by 113%, or even more, with the power of good copy. Relating to your customers leads you to a sale, but copywriting is much more than written content. The tiniest of details are important in your writing and remembering when to add in keywords.

— Scannable Content Tips and Tricks —

Now that you know who your customers are and have a strategy to connect with them. You have to make your content compelling enough for your audience to want to read it. This means coming up with creative headlines that are eye-catching and stand out. Your headlines tell your readers what your written content is about. It determines whether they want to continue reading. Compelling copywriting has to be scannable by your readers. If it looks like big chunks of boring writing, then they’ll want to exit out.

Copy has to be written under the assumption that every word will be read; however, every marketer understands the reality that many readers don’t have time for all that! And will scan for important information. You can optimize your written content by adding bullet points, lists, quotes, statistics, and photos. Don’t forget to add color, bold, italicize, underline, and b r e a k up your paragraphs into sections.

Sometimes your readers are too busy to read a 1,000-word blog. They want to get straight to the facts without reading the whole piece. It’s important to write your content for two types of readers: the researchers and the skimmers. Of course… Always include a call to action (CTA) at the end of your written content. 

“The more your copy sounds like a real conversation, the more engaging it will be.”

– David Garfinkel

— 5 Types of Copywriting: Which Ones Will You Use? —

Although all forms of copywriting are meant to engage and spark interest in your ideal customers, there’s a time to use each one based on your business goals. Here are a few examples:

💥 Blogs: Long-form copy that is posted a few times a month (at least) on your website to bring in organic traffic. They inform your readers about a specific topic and inspire them to make a purchase with a CTA.

💥 Website Copy: It’s exactly as it sounds! The words on your website. This can be anywhere from headlines, paragraphs, and CTA’s. Your website copy informs potential customers about your brand and connects with them to where they can relate. 

💥 Email Sequences: A bundle of emails that get sent out within a certain time. These are a great way to inform your customers about promotions, sales, discounts, and offers. The goal is to have a high open rate, which turns into a sale. 

💥 Product Descriptions: Convincing descriptions that tell your audience about the benefits, features, and/or key ingredients of your product. Know your ideal customer and why they’d want (no, need) to buy your product.

💥 Landing Pages: This page includes persuasive copy that gets your reader to take action NOW! The goal of a landing page is to have a strong CTA that leads to immediate action. Whether that be a sale or opting into your email list. 

— What Every CEO Should Know —

There’s no doubt that every business needs a copywriter who’s going to influence and motivate potential customers to buy their products/services. The best part of using copywriting as your form of digital marketing is that it stays on online platforms forever (unless you delete it, of course).

In today’s age of technology, online advertising has become ESSENTIAL. 96% of Google’s revenue comes from Google Ads. Think about all your hard-earned money that is spent on temporary ads… Which isn’t always bad. Many companies use paid online advertising to promote their products/services, and it can bring in leads.

Copywriting means you pay one flat fee per project (of amazing content) to promote your brand. It continues to bring in more customers and organic traffic long after it’s published on your website/social platforms. Each form of copywriting aims to accomplish the goal of getting your target audience to take action. This can look like having them buy your product, follow you on Instagram, or subscribe to your email list. Great copywriting doesn’t miss out on the chance to get the message across to your customers!

Are you looking for written content that’s creative and connects with your customers? Click here to schedule a FREE discovery call so we can chat about how your ideal customers could be raving about your products!