Crafting a Persuasive CTA
Table of Contents:
What Exactly Is a Call to Action?
Three Tips to Craft a Persuasive Call to Action
Ready to Level-Up Your Marketing Strategy with a Powerful CTA?
— Crafting a Persuasive Call to Action —
It can be draining running a business on your own.
You know your business could be doing better, yet you’re still not making the sales you need to ease the stress of being a business owner. Well, you’re not alone. So many businesses fail to stand out from the competition because of one simple reason: you’re not asking for what you want.
When marketing your business, you need to grab people’s attention quickly and effectively to make them want to purchase your offer. A number of business owners fall into the trap of providing a lot of free content that is often skimmable, which prevents a business from being able to establish authority in their industry. In order to close the sale, your customers need a roadmap.
If you don’t ask for what you want, you simply won’t get anywhere. In the marketing world, this concept of asking for what you want is otherwise known as a call to action (CTA).
Having a CTA throughout your marketing is the epitome of working smarter, not harder. When you use a compelling CTA that properly lays out a pathway for your potential customers to follow, you no longer have to fight for crumbs when it comes to your income goals.
In this article, we’ll break down more specific reasons why you absolutely cannot continue to run your business without using a CTA throughout your entire marketing strategy as well as what elements you need to consider when crafting your CTA.
— What Exactly Is a Call to Action? —
Think of a call to action as an ask.
You are simply asking or encouraging the potential customer or client to take a specific action. Crafting a CTA doesn’t have to be complicated; however, it should be compelling.
If you take a look in your inbox, you’ll find that every effective brand uses emails as a way to capture your attention and direct you to their page to either purchase a product or service. The language in the email along with the visuals encourage you to visit the business page to complete the transaction or to find out more information.
Similar to these billion-dollar companies, your business needs to find a way to capture attention and clearly direct people to what they are looking for or for what they would love to have.
A CTA can be something as simple as including a sentence in your blog post for people to find out more information about your offer by subscribing to your weekly newsletter, it could be an “Add to Cart” button strategically placed throughout an email, or the call to action could be encouraging your potential customer or client to purchase your online course in your webinar.
The possibilities are endless, which is why it’s crucial to always think about how to incorporate a powerful CTA and not waste an opportunity to reach a potential buyer.
— 3 Tips to Craft a Persuasive Call to Action —
1️⃣ Have a Goal in Mind
First and foremost, you need to be clear in what exactly you want the potential customer or client to do. For example, the language encouraging them to buy a high-ticket item will be a lot different from asking people to subscribe to a free newsletter. To make your CTA impactful, you need to have an end goal in mind.
If you don’t know what you are asking for, people will sense that and you will lose credibility without getting the sale. You know how to best serve people within your industry, so speak directly to them while offering your services.
Before reaching out to your potential customer or client, know why you are reaching out to them in the first place!
2️⃣ Clear Next Steps
People should not be confused by what you want them to do next. Do you want them to read your latest blog post or do you want them to buy a product? Things have to be clearly defined in your language and visual cues or else you will lose a potential buyer.
It’s also important not to have too many steps when encouraging clients or customers to take action because they will be less likely to follow through and it can lead to confusion.
Make the call to action simple and clear to better your chances of selling your offer.
3️⃣ Make it Time-Sensitive
People are more likely to take action when there's a time crunch, especially when it comes to making purchases. FOMO, anyone? If you leave things open-ended, people will not be compelled enough to take action. There’s no urgency.
For example, people are more likely to purchase an online course that is only offered once a year versus one that is offered all-year long simply because they know the offer is time-sensitive and they can easily miss out.
This sense of urgency can be applied to anything from products to services, as long as the potential clients and customers know that the offer won’t be on the table for long.
Instead of relying on people being able to read your mind, you need to tell them exactly how they can find what information they’re looking for so that you can also potentially make a sale. In the end, having a CTA is what sets you apart from just providing skimmable content for the internet.
By crafting a compelling call to action, you will be able to sell more to your target audience. When you make it easy for your target audience or customer to find you, the less hard work you’ll have to do.
Make your CTA do the heavy lifting for you to close the sale.
— Ready to Level-Up Your Marketing Strategy
with a Powerful CTA? —
We know you’re probably overwhelmed by all the information and that’s okay. You have your zone of genius and so do we!
We specialize in working with business owners like yourself and we’ll work with you to find the best marketing strategy that will help you reach your business goals. Instead of adding more tasks like marketing strategy onto your already packed schedule, let us do what we do best and write persuasive copy for you.
Feel free to schedule a consultation with us to discuss more about how we can help you get more out of your business by asking for what you want.
Talk soon.