Crafting a Persuasive CTA
Table of Contents:
What Exactly Is a Call to Action?
Three Tips to Craft a Persuasive Call to Action
Level-Up Your Marketing Strategy with a Powerful CTA
Crafting a Persuasive Call to Action
You know your business could be doing better, yet you’re still not making the sales you need to ease the stress of being a business owner. Well, I can tell you, you’re not alone. So many businesses fail to stand out from the competition because of one simple reason: you’re not asking for what you want.
When marketing your business, you need to grab people’s attention quickly and effectively to make them want to purchase your offer. A number of business owners fall into the trap of providing a lot of free content that’s often skimmable, which prevents a business from being able to establish authority in their industry. In order to close the sale, your customers need a roadmap.
If you don’t ask for what you want, you simply won’t get anywhere. In the marketing world, this concept of asking for what you want is otherwise known as a call to action (CTA).
Having a CTA throughout the buyer’s journey is the epitome of working smarter, not harder. When you use a compelling CTA that properly lays out a pathway for your potential customers to follow, you no longer have to fight for crumbs when it comes to your income goals.
In this article, we’ll break down why you cannot continue to run your business without using a CTA throughout your entire marketing strategy, as well as what elements you need to consider when crafting your CTA.
What Exactly Is a Call to Action?
Think of a call to action as an ask.
You’re asking/encouraging/guiding the potential customer or client to take a specific action. A CTA doesn’t have to be complicated; however, it should be compelling.
If you take a look in your inbox, you’ll find that every effective brand uses emails as a way to capture your attention and direct you to their page to either purchase a product or service. The language in the email, along with the visuals, encourages you to visit the business page to complete the transaction or to find out more info.
Similar to these billion-dollar companies, your business needs to find a way to capture attention and clearly direct people to what they are looking for OR what they would love to have.
A CTA can be as simple as:
Including a sentence in your blog post for people to find out more information about your offer or subscribe to your weekly newsletter.
Placing a “Buy Now” button strategically throughout an email or your web page.
Hosting a free webinar where you encourage potential customers to purchase your online course.
The possibilities are endless, which is why thinking about how to incorporate a powerful CTA will always be crucial so as not to waste the opportunity.
3 Tips to Craft a Persuasive Call to Action
1️⃣ Have a goal in mind
First and foremost, you need to be clear about what exactly you want the potential customer or client to do. For example, the language encouraging them to buy a high-ticket item will be a lot different from asking people to subscribe to a free newsletter. To make your CTA impactful, you need to have an end goal in mind.
If you don’t know what you’re asking for, visitors will be lost, unsure of what the next step is, and you’ll lose credibility without getting the sale. You know how to best serve people within your industry, so speak directly to them while offering your services. (Before reaching out to your potential customer or client, know why you’re reaching out to them in the first place!)
2️⃣ Clear next steps
People shouldn’t be confused by what you want them to do next. Do you want them to read your latest blog post, or do you want them to buy a product? Things have to be clearly defined in your copy and visual cues, or you’ll lose a potential buyer.
But keep in mind—too many CTA’s can be confusing and those potential customers will be less likely to follow through. Make the call to action clear and straightforward to better your chances.
3️⃣ Make it time-sensitive (if applicable)
Did you know people are more likely to take action when there's a time crunch? Especially when it comes to making purchases. FOMO, anyone? If you leave things open-ended, your audience might not be compelled enough to take action because there’s no urgency.
For example, you’re more likely to purchase an online course that’s only offered once a year versus one that’s offered all year round simply because you know the offer is limited. Time-sensitive, A can easily be missed out on.
This sense of urgency can be applied to anything from products to services as long as the potential clients and customers know the offer won’t be on the table for long.
Your audience can’t read your mind, so tell them exactly how to find the information they’re looking for. In the end, having a CTA is what sets you apart from just providing skimmable content on the internet. Make your CTA do the heavy lifting.
Level-Up Your Marketing Strategy with a Powerful CTA
This was a lot of info, and if you’re a tad overwhelmed, that’s okay! You have your zone of genius, just as copywriters have ours.
Copywriters specialize in working with business owners (just like you) to find the best marketing strategy to help you reach your business goals.
Don’t hesitate to schedule a free consult (aka virtual coffee date) if you have questions or want to learn how I can help you get more out of your business by asking for what you want.
Talk soon 😊